Email Marketing Stats for 2019

With the year drawing to an end, here’s a handful of email marketing stats for 2019 – email users and user-behavious, newsletter open and click-through rates, email marketing effectiveness and ROI – as well as our predictions as to what email marketing will look like in the future 😉

In This Post You Can learn about  About:

👉 Email Marketing User Stats
👉 Email Marketing User Behaviours
👉 Email Marketing Effectiveness and ROI stats 
👉 Conclusion: the Future of Email Marketing

1. Email Marketing Stats and User Stats

Ever since social media became the industry standard for marketers (see our earlier post on social media marketing vs. email marketing), a lot of people have questioned whether email marketing will still be around in a few years.

Come 2019, the answer is a definite ‘yes’. Let’s see why:


  • There were 3.7 billion global email users in 2017 (Statista, 2019)
  • Each day, around 269 billion emails were sent and received (Statista, 2019)
  • These numbers are on the rise: it is estimated that by 2022 there will be over 330 billion emails sent daily among almost 4.5 billion users


2. Email Marketing User Behaviour Stats (Source: HubSpot)

Open rates

source: GIPHY


  • 99% of consumers check their email every day
  • 59% of respondents say marketing emails influence their purchase decisions
  • email is the preferred mode of business communication for 73% of Millenials 
  • 86% of professionals prefer to use email for business purposes
  • 80% of business professionals believe that email marketing increases customer retention
  • 93% of B2B marketers use email to distribute content
  • 59% marketers reported emails as their biggest source of ROI
Which means concerned email marketers can relax because email marketing continues to grow 😉 Great news, right?

3. Email Marketing Effectiveness and ROI Stats

email click through rates

source: GIPHY

Now that we know how many people are using email marketing, let’s see how effective it actually is and how much return on investment you can get from it:

  • The overall average open rate for email marketing is 22.86% (SaleCycle)
  • The average CTR (Click through) is 3.71%  (SaleCycle)
  • The average click to open rate is 16.23%  (SaleCycle)
  • The average unsubscribe rate is 0.21%  (SaleCycle)
  • The average return on $ 1 investment (ROI) in 2019 was $44 (Campaign Monitor). This was a rise from $38 for every $1 spent in 2019  (Email Monday)
  • ROI on email was 28.5% compared to 7% for direct mail (ChiefMarketer)
  • 17.75% of clicked-through emails lead to purchase (SaleCycle)
  • restaurants and food industry you’re in the leading category with email marketing open rates scoring up to almost 40% (👉 read more on email marketing for restaurants here)
  • non-profits and media industry come second with over 33% open rates (HubSpot)
  • The lowest email marketing click-through rates are in legal services, agencies and travel industry (Source: HubSpot)
  • Publishing (26.61%), financial services (18.13%), and health and beauty industry (26.61%) are rocking the highest click-to-open rates. Following them are healthcare and arts and entertainment (Source: HubSpot)
  • Social networks have a large impact, but email is 40x more effective at acquiring customers than Facebook and Twitter combined. (source: Backlinko(Source: HubSpot)
👇 Check out more industry-specific stats for 2019 in the table below (Source: SaleCycle)

If your niche has a statistically lower performance, you can still send emails with powerful subject lines and inviting content that’ll entice your customers to click all the way.

Conclusion: the Future of Email Marketing

cat delivery

Source: GIPHY


With all this data you can conclude that email marketing is well-and-alive and definitely here to stay – 73% of marketers rated the ROI of email to be “Good” or “Excellent”.
Wouldn’t you want excellent ROI rates? Satisfied customers returning for more? 
Then what are you waiting for? 😉 Start using email marketing in your business today.

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