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Tag: email marketing

Email marketing vs social media marketing: which is better? In this post, we will look into the pros and cons of both email marketing and social media marketing. We will also provide actionable tips and advice on choosing the best marketing tactics for your business, as well as stats on ROI and organic reach of each channel. SPOILER WARNING 😉: This post is aimed to be comprehensive …

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Yesterday’s Facebook outage showed us clearly that we can’t rely on social media for communication with our existing and potential customers. An email list that you actually own is the safest and most sustainable way to communicate with your customers and nurture your leads. But still – social media remain a great tool for building one! Let’s see how you can use social media to build your …

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  A lot of coaches who create amazing content forget about the email marketing sales funnels that would allow them to convert it.   As Danielle Sabrina  put it: ‘What’s the point of having a dope creative activation that generates press or buzz and not have the proper funnels set up digitally that can follow up and nurture those potential clients until they become actual clients?‘ …

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This is a quick reminder that for those of you processing data of EU residents (well, which means almost everyone), your email marketing efforts will need to comply with General Data Protection Regulation (GDPR) policy as of 25 May 2018. It’s the last moment for you to reach out to your email subscribers to obtain their consent (if you haven’t done so) and make your …

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Let’s face it: at some point or another, we’ve all been guilty of these email marketing mistakes. The good news though: most of them are really easy to fix, and – with a little determination on your end – eradicating them can work wonders for your conversion rates.   Email marketing mistake #1: Not segmenting your email lists   Do you remember my last post …

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If you’re new to email marketing and you’ve just started growing your first-ever subscribers’ list, the process may seem slow and gruelling. Most first-time marketers don’t really understand how to grow their email list and may be tempted to buy one (don’t – first, it doesn’t work, and second – it can backfire quite badly – resulting in email vendor blacklisting and permanently harming your …

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