75+ Christmas Email Subject Lines for Holiday Newsletters to Boost Your Open Rates – for eCommerce and Small Business

Christmas is an extremely busy period for marketers – and you will surely find yourself sending more newsletters and writing more xmas social media posts than usual. No matter how creative we are – we all reach a point where we ultimately feel like we’ve run out of creative juices. We’ve decided to come with some help and give you a list of over 80+ Chrismas Email subject lines for your holiday newsletters guaranteed to boost your open rates – for eCommerce and different small businesses.

Christmas subject line emoji

Newsletter subject lines are critical for your open rates – approximately 40% of newsletter subscribers decide whether they want to read an email or not based on the subject alone. It’s really important to get them right – so we based our subject lines on psychological principles guaranteed to boost your open rates ๐Ÿ˜‰

This Post Covers [๐Ÿ‘‡ Jump to the relevant section by clicking on the titles below]

  1. Principles behind good Christmas Email Subject Lines
  2. Christmas Email Subject Lines for e-commerce salesย 
  3. Christmas Email Subject Lines for B2C
  4. Christmas Email Subject Lines for B2B
  5. Christmas wishes Email Subject Linesย 
  6. Christmas Email Subject Lines for Restaurantsย 
  7. Christmas Email Subject Lines for Hotels/ Travel Destinations

6 Principles of good Christmas Email Subject Lines

There are some widely accepted psychological principles that pique our interest (Jonah Berger mentioned them all in his book ‘Contagious – Why Things Catch On‘ – a highly recommended read by the way). Some are more “obvious” – like putting the words “last chance” and “80% OFF sale” in one sentence is surely going to do the trick ๐Ÿ˜Ž, but have you thought of e.g. using odd numbers or emojis to boost your open rates? Grab our list of ideas below ๐Ÿ‘‡

christmas newsletter templates

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#1 Create a sense of urgency ๐Ÿ•š

The laws of supply and demand apply to our buying behaviour in email marketing just like ‘in real life’ – if your subscribers know that your offer is time-sensitive or that the stock is limited, they will tend to make their buying decision faster. So remember to addsย elements of scarcity such as real-time stock counters or cutoff dates to your Christmas email subject lines.


  • ๐Ÿ•š It’s the final countdown! Our Christmas sale ends in 24 hours!ย 
  • Hurry up! Our Xmas sale ends on 28 December! ๐ŸŽ„
  • Last 17 Christmas Sweaters left on sale! Hurry!ย 

#2 Use numbers 1๏ธโƒฃ2๏ธโƒฃ3๏ธโƒฃ4๏ธโƒฃ5๏ธโƒฃ

…preferably odd numbers. According to the Content Marketing Institute, odd numbers in titles get 20% better click-through rates than even numbers. Be it blog titles, newsletter subject lines or even book titles – 5 is going to perform better than 6.



  • 7 Best Christmas Gifts You Can Give to New Mums ๐ŸŽ๐ŸŽ„๐Ÿ‘ช
  • We are starting 13 Days of Christmas! ๐Ÿ˜๐ŸŽ Yes, you heard it right…
  • Don’t Miss Our Christmas Offer – valid till 29 December!

#3 Use Christmas-related wordsย ๐ŸŽ„๐ŸŽ…but in a creative way

Sounds obvious, right?

And if something is obvious then…everybody is doing it. That’s right – if you limit yourself to using the usual ‘Merry Christmas!’ or ‘Check out our Christmas sale!’ – chances are your emails will be buried under a ton of other newsletter with pretty much the same Christmas subject lines.

How to stand out then?

Make sure the subject line is still closely related to your product/ brand name and try to do some plays on words:


  • Ho, ho, ho..w’s your Christmas shopping going? ๐ŸŽ„๐ŸŽ๐Ÿค”๐Ÿ˜ฑ Oh…not well?ย 
  • Christmas at Christie’s: get inspired with our Christmas tree decor exhibitionย 
  • Have yourself a very merry…sale! ๐ŸŽ๐Ÿงจ

#4 Use words that boost conversions

Christmas email subject line example

Here’s a list of words that are guaranteed to put your Christmas email subject lines on fireย ๐Ÿ”ฅ:ย 

๐Ÿ”ฅย Sale,ย Off

๐Ÿ”ฅย Exclusive, Discover, You

๐Ÿ”ฅย Be the first, Now, Instantly
๐Ÿ”ฅย Limited, Reduced, Offer

As you can see, the words pertain to the psychological principles of scarcity and urgency, as well as uniqueness and individuality…which brings me to my next point…

#5 Use personalisation


Nobody likes getting generic emails addressed to everyone. Adding personalisation in your Christmas email subject line (aka – first name) can substantially improve the open rate. Better still – segment your list in such way that you can adapt the content to different recipients based on their earlier purchases, interactions with you:


  • Emilia, what would you like to get for Christmas from us? ๐ŸŽ๐Ÿ‘‰ Choose your gift!
  • Don’t miss our Xmas sale Emilia! Only 24 hours leftย  ๐ŸŽ„๐ŸŽ
  • Only 3 days left to claim your Christmas gift Emilia!ย ๐ŸŽ„

#6 Use emojis ๐Ÿคฉ๐Ÿ˜›๐Ÿ˜๐Ÿคฃ๐Ÿš€๐Ÿ‘‰๐ŸŽ„๐ŸŽ


Christmas email subject line example

As you can see from all of the examples above, I have used emojis in almost all the ‘model’ subject lines. Why? These little funky icons can literally *double* your Christmas email open rates.

#1 Christmas Email Subject Lines for e-commerce

Christmas email subject lines


  1. Christmas present bills running expensive? Save 50% on our Holiday Sale Now!
  2. The Ho..ho..ho..ttest sale of the year if here! ๐ŸŽ„๐Ÿคฉ
  3. {Personalisation}, save up to 75% off Christmas shopping this weekend
  4. ๐Ÿ•šย Hurry! Only 24 hours of our Christmas S-A-L-E left! ๐ŸŽ„๐ŸŽ
  5. ๐Ÿ‘‰Play Santa this weekend and enjoy your Free Shipping! ๐Ÿšข
  6. Hurry! Christmas shipping closes tomorrow! ๐ŸŽ ๐Ÿš€
  7. Shop This Weekend and Get Your Holiday Shipping FREE!
  8. 12 Days of Christmas…sales ๐Ÿ˜‰๐ŸŽ„
  9. Looking for Christmas gift inspiration? ๐Ÿค”๐ŸŽWe have you covered!ย 
  10. Time is running out: Our Christmas sale ends TOMORROW! ๐Ÿ•š๐Ÿงจ

#2 Christmas Email Subject Lines for B2C

Christmas B2C newsletter example


  1. ๐ŸŽ„ 17 Christmas Decoration Examples You will Loveย 
  2. ๐ŸŽ Gifts for Her๐Ÿ‘ธ & for Him๐Ÿคด
  3. Can you hear the bells jingling? ๐Ÿ‘‰1๏ธโƒฃ2๏ธโƒฃย Days of Christmas Starts Now
  4. All SHE wants for Christmas is… 13 Christmas gift ideas for your Princess [under $100]
  5. Stressing aboutย holiday shopping? ๐Ÿ˜ฑ Worry no more!
  6. {Personalisation}, now pick a present for yourself… ๐ŸŽ„๐ŸŽ
  7. 7 Christmas stories to light you up this holiday seasonย 
  8. With Seasonal Greetings and some good news
  9. What are you going to serve this Christmas dinner? 13 special-requirements Christmas Food ideas: light, vegan, gluten-free… ๐Ÿฝ
  10. Make sure you don’t miss these Christmas drink inspirations! ๐Ÿน๐Ÿธ

#3 Christmas Email Subject Lines for B2B

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  1. 11 Ways to Boost Your Sales This Christmasย 
  2. 7 Must-have tools to survive Christmas for Small Business Ownersย 
  3. 8 tactics to make December the best month of the year in your business
  4. {Personalisation} how to make your Chrismas SALES a big success?ย 
  5. Secret Christmas Deal for Our most loyal clients
  6. Top Christmas Marketing Tips for Business ownersย 
  7. Best Christmas promotion ideas for SMEs
  8. Get 50% off our Business Plans this Christmas!
  9. ๐Ÿ‘‰How to make Christmas 2019 the best ever for your business?ย 
  10. Make 2020 the best year for your business – with our subscriptions on Christmas sale

#4 Christmas wishes Email Subject Lines


Christmas newsletter template

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  1. ๐ŸŽ„ Have yourself a very merry Christmas…
  2. Seasonal greetings to you – from us! ๐ŸŽ„๐ŸŽ
  3. Best Christmas wishes from our team
  4. May your day be merry and bright…
  5. Wishing you Christmas as good as us! ๐Ÿ˜๐ŸŽ„
  6. Ho ho ho! Santa has arrived early for you this year ๐Ÿ˜‰
  7. Wishing you a very merry Christmas and a wonderful New Year! ๐ŸŽ‰๐ŸŽ‡๐ŸŽ„
  8. May 2020 be the best year for you yetย 
  9. It’s the most wonderful time of the year! ๐ŸŽ„๐ŸŽ‡
  10. We have a little gift for you inside… ๐ŸŽ

#5 Christmas Email Subject Lines for Restaurants

Christmas email subject lines for restaurants


  1. Can you taste the winter’s coming? ๐Ÿฝ๐ŸŽ„
  2. Looking for a place to throw a Christmas party?ย 
  3. Bring your team to {Your restaurant name} for the best Christmas party EVER!ย 
  4. Christmas dishes with a modern twist ๐Ÿฅง๐ŸŽ„- check out our new xmas menu!ย 
  5. Vegan? Kosher? Gluten-free? We have Christmas meals for all!ย ๐ŸŽ„๐Ÿฅง๐ŸŽ‰
  6. Our Indulgent Christmas Desserts have arrived! ๐Ÿฅง๐Ÿ˜๐ŸŽ‰
  7. Mince pies. Roast. Christmas Pudding – we say no more. Try yourself!ย 
  8. ๐Ÿ•š Book your Christmas dinner table now!ย 
  9. Only 24 hours left to book your Christmas dinner!ย 
  10. ๐Ÿ‘‰ Looking for a place for Christmas drinks? Look no further!ย 
  11. Treat yourself this December – a FREE drink on us! ๐ŸŽ‰
  12. Take your team out to {Your restaurant name} – a FREE starter for all of you!ย 
  13. The Holiday Season has officially started! ๐ŸŽ‰๐ŸŽ„Where are you going to celebrate?ย 

#6 Christmas Email Subject Lines for Hotels/ Travel Destinations



  1. ย Where will you go this Christmas? ๐ŸŽ„โœˆ
  2. Make Christmas 2019 the most memorable ever!ย ๐ŸŽ„๐Ÿ’ƒ
  3. Why spend Christmas at home if you could do it like *THIS*? ๐Ÿ‘‡
  4. Visit the most beautiful Christmas Markets in Europe ๐ŸŽ…๐ŸŽ„
  5. Book family time at the most beautiful Christmas Markets!ย 
  6. Have a *hot and sunny* Christmas!ย ๐ŸŽ„๐Ÿ’ƒ
  7. Tired of Christmas frenzy? Relax and enjoy it to the full in our Christmas retreat! ๐ŸŽ„โœˆ
  8. Give yourself the Christmas gift of travel…50% offย 
  9. Book now and spend amazing Christmas in [destination] 20% cheaper! ๐ŸŽ„๐Ÿ’ƒ
  10. Too cold at home? ๐Ÿฅถ๐Ÿฅถ๐Ÿ˜ฑ Check out our *HOT* Christmas deals!๐ŸŽ„ ๐Ÿ˜
  11. It’s gonna be -5 this Christmas in the UK. How about +28 in Thailand? ๐Ÿ˜‰
  12. Fancy Christmas under a…palm tree? Last minute deals from $459!ย 

Now that you got your inspiration – don’t wait and start writing your Christmas newsletters like NOW! Let us know in the comments how the subject lines did!ย ย ๐Ÿ˜‰


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