Category: newsletters

As an ecommerce business owner, email marketing is one of the most effective methods to communicate and engage with your customers. Unlike businesses with a store front – where customers are reminded of your brand when they walk past your shop, ecommerce businesses are focused on generating brand awareness through online platforms. Emails are the OG (original) method of online communication – email was developed …

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Good newsletter names are as critical for the success of your email marketing as your newsletter content. After all – calling your newsletter is as important as coming up with the name for a magazine. Your subscribers will often decide whether they want to sign up for your emails or not depending on your newsletter name. No idea how to call your newsletter? We have …

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  What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through rates for different types of businesses and industries – and then …

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73% of people doing email marketing think their return on investment  is “Good” or “Excellent”. Are you one of them?  😉 Or do you feel your newsletters could actually do better?      👉 In this post, I’m going to explain the factors that affect your email marketing success:    👉…whether your emails are getting delivered 👉… whether your subscribers open your newsletters: your email open …

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B2B email marketing is one of the most important channels in B2B marketing process – 40% of B2B marketers say email marketing is critical for their success. And yet B2B email marketing seems more challenging than email marketing for B2C – it takes more than sending newsletters with pretty photos of your products and discounts to be successful at B2B email marketing. But if you understand your …

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Christmas is an extremely busy period for marketers – and you will surely find yourself sending more newsletters and writing more xmas social media posts than usual. No matter how creative we are – we all reach a point where we ultimately feel like we’ve run out of creative juices. We’ve decided to come with some help and give you a list of over 80+ …

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