As an ecommerce business owner, email marketing is one of the most effective methods to communicate and engage with your customers. Unlike businesses with a store front – where customers are reminded of your brand when they walk past your shop, ecommerce businesses are focused on generating brand awareness through online platforms. Emails are the OG (original) method of online communication – email was developed …

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Good newsletter names are as critical for the success of your email marketing as your newsletter content. After all – calling your newsletter is as important as coming up with the name for a magazine. Your subscribers will often decide whether they want to sign up for your emails or not depending on your newsletter name. No idea how to call your newsletter? We have …

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If you’re just starting using email marketing for your business, you are probably wondering ‘how much will email marketing cost me, actually?’ and ‘what will be my return on investment from email marketing?’ In this post, we are going to discuss: What are the different costs involved in doing email marketing  What is the ROI of email marketing  How much should you spend on email …

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With the year drawing to an end, here’s a handful of email marketing stats for 2019 – email users and user-behavious, newsletter open and click-through rates, email marketing effectiveness and ROI – as well as our predictions as to what email marketing will look like in the future 😉 In This Post You Can learn about  About: 👉 Email Marketing User Stats 👉 Email Marketing …

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Email marketing vs social media marketing: which is better? In this post, we will look into the pros and cons of both email marketing and social media marketing. We will also provide actionable tips and advice on choosing the best marketing tactics for your business, as well as stats on ROI and organic reach of each channel. SPOILER WARNING 😉: This post is aimed to be comprehensive …

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  What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through rates for different types of businesses and industries – and then …

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73% of people doing email marketing think their return on investment  is “Good” or “Excellent”. Are you one of them?  😉 Or do you feel your newsletters could actually do better?      👉 In this post, I’m going to explain the factors that affect your email marketing success:    👉…whether your emails are getting delivered 👉… whether your subscribers open your newsletters: your email open …

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Day with the highest open rate (best day to send newsletters): If you’re using email marketing for your business, you are probably looking for ways to measure your results. The main KPIs (Key Performance Indicators) for email marketing are open rates and click-through rates. Of course – you want your subscribers to open and read your newsletters first and foremost, and then to click on your …

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