As an ecommerce business owner, email marketing is one of the most effective methods to communicate and engage with your customers. Unlike businesses with a storefront – where customers are reminded of your brand when they walk past your shop, ecommerce businesses are focused on generating brand awareness through online platforms. Emails are the […]
Continue Reading →Archives for December 2019
Good Newsletter Names by Industry to Collect Subscribers
Good newsletter names are as critical for the success of your email marketing as your newsletter content. After all – calling your newsletter is as important as coming up with the name for a magazine. Your subscribers will often decide whether they want to sign up for your emails or not depending on your newsletter […]
Continue Reading →Best Email Opt-in Forms to Collect Subscribers – how to create an effective opt-in form?
Great email opt-in forms are what determine your success in collecting your newsletter subscribers. Think for a moment about the last time you signed up for a newsletter on a website. What convinced you to opt-in for the newsletter? A great (or funny!) call-to-action, a promise of value in the content, professional design of the […]
Continue Reading →Email marketing cost and ROI
If you’re just starting to use email marketing for your business, you are probably wondering ‘how much will email marketing cost me, actually?’ and ‘what will be my return on investment from email marketing?’ In this post, we are going to discuss: Email marketing cost – What are the different costs involved in doing email marketing? […]
Continue Reading →Email Marketing Stats for 2019
With the year drawing to an end, here’s a handful of email marketing stats for 2019 – email users and user behaviors, newsletter open and click-through rates, email marketing effectiveness and ROI – as well as our predictions as to what email marketing will look like in the future. In This Post, You Can Learn […]
Continue Reading →How to create a B2C email marketing strategy + B2C newsletter templates!
Roughly 33% of individuals who receive newsletters from companies end up buying something from them at least once per year. So no wonder that – with an average ROI of $ 42 per every $1 spent – email marketing is one of the most effective ways of communicating with your potential customers. Succeeding in email […]
Continue Reading →Email marketing vs social media marketing – the pros, cons & how to use both in your sales funnel
Email marketing vs social media marketing: which is better? In this post, we will look into the pros and cons of both email marketing and social media marketing. We will also provide actionable tips and advice on choosing the best marketing tactics for your business, as well as stats on the ROI and organic reach of […]
Continue Reading →Newsletter click-through rates statistics – what is a good click-through rate and how to improve it?
What are the average email newsletter click-through rates in your industry? We are reporting on the results of the 2019 UK Direct Marketing Association (DMA) Email Marketing Benchmark Report from 35 billion (!) emails sent in the years 2015-2019 by 9 large UK email service providers – to see what are the good newsletter click-through rates […]
Continue Reading →Factors affecting your email marketing success – deliverability, open rates, click-through rates, conversion rates…
73% of people doing email marketing think their return on investment is “Good” or “Excellent”. Are you one of them? Or do you feel your newsletters could actually do better? In this post, I’m going to explain the factors that affect your email marketing success: Finally, we will talk about how you can improve things. All you […]
Continue Reading →Newsletter open rate statistics for 18 industries – what is a good open rate for your industry and how to improve it?
Day with the highest open rate (best day to send newsletters): If you’re using email marketing for your business, you are probably looking for ways to measure your results. The main KPIs (Key Performance Indicators) for email marketing are open rates and click-through rates. Of course – you want your subscribers to open and read your […]
Continue Reading →