If you think creating a good newsletter is not easy (and so you’ve been coming up with all kind of excuses why you can’t write one – ‘I’m not a creative type!’ and that kind of…stuff), I’ve good news: it can be learnt! I’ve dissected some pretty darn good newsletters for you below to get you up to speed with a few actionable ‘rules of …

READ MORE

As you may remember from my previous post, my first attempt at email marketing was a complete disaster. I made several mistakes that meant my newsletter wasn’t, and simply couldn’t be engaging – meaning I couldn’t make people open it, let alone read it. Here are a few cardinal errors I made and how to avoid them to write really engaging newsletters. I know everybody …

READ MORE

How to be happy in business? How to create an engaged Facebook group of 12,000 users in just 12 months and turn your blog into a successful business that sells? When is it a good time for a U-turn career change? Dagna Banas, a former doctor-turned-business blogger and the author of the blog ‘Happy in business’ has the answers! https://szczesliwawbiznesie.pl/ -How long have you been …

READ MORE

We’re sitting in a plush sofa of one of the many decadent bars on Shanghai’s bund – the perfect backdrop for a conversation about big fashion, what it is like to live with the label of a “Global Fashion Insider” and running an influencer marketing agency. Yanie does not look like the typical CEO – and she isn’t. Already a global fashion icon, with experience …

READ MORE